About
Our Expertise
Advising Urban Excellence Globally
PLACE Developments is a design-driven advisory* firm specializing in urban real estate projects—condos, mixed-use, and commercial. Backed by 30 years of expertise, we empower stakeholders and developers to create user-centered, high-value developments by refining project layouts and functionality to align with local needs and global standards, ensuring sustainable, commercially thriving environments.
Operating globally, PD focuses on design-driven strategy, while PLACE Architects, an award-winning studio (2019 PropertyGuru Asia Property Awards), focuses on innovative design. Stakeholders and developers can benefit from our expertise and explore design solutions with PLACE Architects for architecture and interiors that bring projects to life.
*We provide design-driven advisory, not sales or financial advice.
Our Founder
Joey Wong. AIA
Joey, the founder of PLACE Developments, is a registered architect in New York, USA, with 30 years of international experience in architecture, real estate strategy, and development. Her expertise guides developers in crafting sustainable, commercially thriving urban projects across commercial, hotel, residential, and mixed-use developments, driving long-term value for stakeholders.
A notable achievement includes leading the KK100 mixed-use development in Shenzhen at Farrells, a world-renowned architectural design practice—a pioneering project in urban regeneration recognized for its innovative design. Joey’s past work includes urban regeneration and asset enhancement projects, where she prioritized sustainability, user-centered design, and commercial success. Joey also founded PLACE Architects, an award-winning studio honored with the 2019 PropertyGuru Asia Property Awards for Best Mixed Use Development, which complements PD’s advisory services through exceptional design.
With a deep understanding of cultural nuances and regulatory frameworks across Asia and global markets, Joey ensures every project is locally resonant and globally competitive. She holds a Master of Architecture from the University of Pennsylvania, USA, and a Bachelor of Arts in Architectural Studies from the University of Washington, USA.
Connect with Joey on Linkedin
Our Advisory Services
Design-Driven Advisory
Refine layouts to prioritize end-user appeal and design excellence.
Urban Project Enhancement
Boost functionality for sustainability and commercial success.
Local-Global Alignment
Align developments with local needs and global standards.
© 2025 PD. Design-driven advisory, not sales or financial advice.