About
Our Expertise
Advising Urban Excellence Globally
PLACE Developments is a strategic advisory firm specializing in urban real estate, focusing on condos, mixed-use, and commercial projects. With 30+ years of expertise in architecture and real estate strategy, we guide developers to create sustainable, high-value developments through design-driven solutions.
Our approach blends visionary design with market resilience, ensuring projects thrive in dynamic urban landscapes. Through our Global Development Collective (GDC), we highlight exemplary projects of long-term value and sustainable design, such as West Village in Brisbane. Alongside PLACE Architects (2019 PropertyGuru Asia Property Awards), we deliver strategic insights for transformative urban outcomes.
Passionate about shaping sustainable urban futures, we create lasting value for cities and investors. We look forward to collaborating with like-minded visionaries to shape resilient, impactful urban developments.
Our Founder
Joey Wong. AIA
Joey, the founder of PLACE Developments, is a registered architect in New York, USA, with 30 years of international experience in architecture, real estate strategy, and development. Her expertise guides developers in crafting sustainable, commercially thriving urban projects across commercial, hotel, residential, and mixed-use developments, driving long-term value for stakeholders.
A notable achievement includes leading the KK100 mixed-use development in Shenzhen at Farrells, a world-renowned architectural design practice—a pioneering project in urban regeneration recognized for its innovative design. Joey’s past work includes urban regeneration and asset enhancement projects, where she prioritized sustainability, user-centered design, and commercial success. Joey also founded PLACE Architects, an award-winning studio honored with the 2019 PropertyGuru Asia Property Awards for Best Mixed Use Development, which complements PD’s advisory services through exceptional design.
With a deep understanding of cultural nuances and regulatory frameworks across Asia and global markets, Joey ensures every project is locally resonant and globally competitive. She holds a Master of Architecture from the University of Pennsylvania, USA, and a Bachelor of Arts in Architectural Studies from the University of Washington, USA.
Connect with Joey on Linkedin
© 2025 PD. Design-driven advisory, not sales or financial advice.