Project Highlight
Image: PLACE Architects
Wireless Road | Bangkok | Feasibility Study
Summary | PLACE Developments, in collaboration with PLACE Architects, conducted a feasibility study for a prime 12,666 m² site on Wireless Road, Bangkok, adjacent to Lumpini Park. This 152,000 m² opportunity showcased PD’s strategic advisory expertise, identifying investment potential, while PA crafted a diversified development mix. The site’s subsequent acquisition by Swire Properties with a local partner underscores the study’s value.
Location - Bangkok, Thailand
Client - Private
Size - 152,000 m²
Type - Feasibility Study
Neighborhood Context
Lumpini Park, known as Bangkok’s "Central Park," anchors this prime location, surrounded by a vibrant mix of residential, commercial, and green spaces. Wireless Road’s proximity to embassies and business districts enhances its appeal, supported by robust infrastructure and growing demand for mixed-use developments.
Design Vision and Strategy
Conceptual Approach - PLACE Developments provided market analysis and financial planning to maximize investment returns, adapting to Bangkok’s urban scale. PLACE Architects proposed a compliant, connectivity-focused development mix, addressing regulatory challenges and diverse market needs.
Key Design Elements
Connectivity and Compliance - PD ensured strategic alignment with local planning codes, while PA designed a layout prioritizing pedestrian access and urban integration.
Diversified Development - The proposal included a range of products (e.g., residential, commercial) to cater to varied investor interests, enhancing flexibility.
Outcome
The feasibility study delivered a blueprint for a transformative development, validated by Swire Properties’ acquisition, reflecting PD’s foresight and PA’s design innovation.
Impact and Value
Market Positioning - PD’s strategic insights and PA’s vision identified a high-value opportunity, evidenced by the site’s acquisition.
Long-Term Value - The study’s adaptable framework offers potential for sustained economic benefits, aligning with Bangkok’s evolving real estate landscape.
© 2025 PD. Design-driven advisory, not sales or financial advice.