Project Highlight

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Landmark @MTRA | Bangkok | Mixed-Use

Summary | Discover how PLACE Developments and PLACE Architects collaborated with Siamese Asset Public Company Limited to deliver Landmark @MRTA Station, a 115,800 m² mixed-use development in Bangkok’s New CBD, Rama 9. Named Best Mixed-Use Development in Thailand in 2019, PD provided strategic advisory expertise to ensure market resilience, while PA’s innovative design integrated serviced residences (Cassia by Banyan Group), a luxury hotel (Crowne Plaza® Hotels & Resorts Bangkok Rama 9 by IHG Hotels & Resorts), and private condos, creating a vibrant urban hub.

Location - Bangkok, Thailand

Developer - Siamese Asset Public Company Limited

Completion Date - Q2 2024

Size - 115,800 m²

Type - Mixed-Use Development (3 towers: 18, 29, and 38 floors)

Neighborhood Context

Rama 9 Evolution - Rama 9, Bangkok’s emerging New CBD, features over 2 million square meters of office, hotel, and retail spaces, including G Tower and the Stock Exchange of Thailand. Located 350 meters from the MRTA Orange Line station (opened August 2025), the area connects seamlessly to the MRT Blue Line and Airport Link, blending modern infrastructure with lifestyle hubs like Central Plaza Grand Rama 9 and Jodd Fairs Night Market, fueled by Thailand’s tourism boom.

Design Vision and Strategy

Conceptual Approach - PLACE Developments provided strategic advisory expertise to position Landmark @MRTA Station as a resilient mixed-use asset, adapting to market shifts like condo oversupply and tourism growth. PLACE Architects led the design, integrating three towers—Crowne Plaza for visibility, Cassia for accessibility, and condos for privacy—while introducing the “Green Strip” concept to enhance connectivity and efficiency.

Key Design Elements

Green Strip Concept - PD guided the strategic enhancement of urban connectivity, with PA designing the “Green Strip,” a spine linking commercial, hotel (e.g., lobby lounge), and residential amenities (e.g., sky garden), boosting market appeal and pedestrian flow.

Flexible Layouts - PD advised on adaptable design solutions, while PA crafted units (27.5–72 m², 4.5-meter ceilings) with Siamese Technology (ventilation, energy-efficient glass), ensuring long-term viability amid market dynamics.

Urban Integration - PD’s market insights ensured proximity to the MRTA station and amenities like Piyavate Hospital, with PA’s design maximizing accessibility and urban presence.

Outcome

The collaboration delivered a transformative mixed-use development, harmonizing hospitality, commercial, and residential elements into a resilient urban hub tailored to Bangkok’s evolving landscape.

Impact and Value

Market Positioning - PD’s strategic guidance and PA’s design positioned Landmark @MRTA Station as a standout, achieving 83% occupancy for Cassia in 2024 with 406.8 million THB in hotel revenue (Siamese Asset’s official 4Q 2024 report), reflecting resilience amid Thailand’s tourism growth.

Long-Term Value - The project’s adaptable design offers a projected 5-6% IRR potential, delivering sustained economic benefits to Rama 9 despite market challenges.

Current Status - Completed and operational since Q2 2024, Landmark @MRTA Station exemplifies PD’s vision for market-driven development, with a projected 5-6% IRR potential for investors.

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